Tired of chasing clients and pitching your services the old-fashioned way?
How a Small-Town Chiropractor Accidentally Discovered a Smarter Way to Get Digital Marketing Clients and Built a Recurring Revenue Machine without Cold Calls or Ads...
...and how anyone can copy his system to grow their digital agency faster.
Hey, I’m Dr. Ben Adkins.
I didn’t start off in digital marketing. In fact, for years I thought my entire career would be spent inside a clinic, adjusting patients and helping people live healthier lives through chiropractic care.
Back in 2011, I opened my own practice. Small town. Small budget. Big dreams.
I was excited, nervous, and honestly a little naïve. I figured if I put up the sign, built a website, and showed up every day ready to serve people… the patients would come.
But they didn’t.
The Pain No One Warns You About
For months, I struggled.
I passed out flyers. I did “free consultation” events. I joined local groups and shook hands until my arm was sore.
But at the end of every week, the waiting room was still too quiet.
I wasn’t making enough to cover the bills, let alone pay myself a salary.
The part that hurt the most? I knew I could help people. I believed in what I did. But I had no idea how to get people to notice.
I had no business background. No marketing training. Just a dream—and mounting pressure to make it work before everything I’d built came crashing down.
It was late one night after another slow day at the clinic that I made a decision: I had to try something completely different. Something that didn’t involve walking door-to-door or hoping someone saw my business card on a corkboard.
The Accidental Marketing Experiment That Changed Everything
I opened up my laptop and logged into Facebook—not to scroll, but to experiment.
I created a little offer. Something simple: a $27 first visit special with a limited number of spots. I paired it with a quick landing page, ran a $25 boosted post to people in my town… and crossed my fingers.
That weekend, the bookings started.
One. Then three. Then seven.
By the end of the week, my calendar was full.
No cold calls. No awkward pitches. Just a tiny ad and a smart offer that met people where they already were—on their phones.
I had stumbled into something powerful. And once I realized what I had found, I kept going. I tested more offers. More pages. More follow-up systems.
The clinic grew faster in 3 months than it had in the previous year. But something else happened that I never saw coming…
Whether you’re just getting started, trying to replace a few clients, or building your first real agency…
The Side Door Method is for you.
It’s the exact system I’ve used to build a recurring income business—without ever sending a cold pitch, begging for referrals, or relying on a personal brand.
Inside, I’ll walk you through 7 proven, easy-to-deploy strategies for landing and keeping high-value local business clients.
Let me show you what’s inside…
We kick things off with the mindset shift that changed everything for me.
You’ll learn why traditional sales strategies fail for most solo agency owners—and what to do instead. This lays the foundation for the entire system.
🔑 Why this matters: If you’ve ever felt like “I’m just not good at sales,” this is your permission slip to let that go—and still get amazing clients.
Learn how to offer a small, useful marketing asset (like a free QR flyer, automation demo, or audit) that makes business owners want to talk to you—without you ever asking for anything upfront.
🔑 Why this works: People respond to generosity and curiosity—not pres
You'll build beautifully branded QR campaigns that local businesses can use instantly. This isn’t about the code—it’s about how you make them look like a pro, even when they’re not.
🔑 Why this works: Visual, tangible value gives you instant credibility. And QR codes are the ultimate foot-in-the-door tool for home services and retail clients.
Instead of pitching a service, you offer to spotlight a business owner—and make them the hero. You’ll learn how to turn a simple “feature” into a long-term client relationship.
🔑 Why this works: Flattery is a shortcut to trust. When you shine the spotlight, they lean in and ask, “So what do you do again?”
Part 5:
The Facebook Group Bypass
No need to build your own group. You’ll discover how to ethically “show up” inside existing groups where your clients are already hanging out—and quietly pull them into your orbit.
🔑 Why this works: This lets you access pre-built communities and position yourself as a trusted advisor without ever sounding promotional.
Part 6:
The On-the-House Automation Demo
You'll build a micro-automation (like a missed call text follow-up) and show it off for free. When the business owner sees it work, they ask to hire you.
🔑 Why this works: You’re not just talking about what you do—you’re showing it. And that’s what makes people pay attention and pull out their card.
Part 7:
The Seasonal Promo Builder
This is your retention engine. Learn how to keep clients paying month after month by delivering fresh, seasonal campaigns they can use to promote their services every 30 days.
🔑 Why this works: Business owners hate having to “come up with ideas.” You do it for them, and they happily pay you to keep the calendar full.
Part 8:
From Side Door to $10k/Month
Here's how to stack these methods, automate delivery, and scale from your first 3 clients to a $10k+/month agency. No burnout. No complexity. Just smart, consistent execution.
🔑 Why this matters: Most courses leave you hanging after “get your first client.” This gives you the big picture plan to grow at your own pace.
Bonus #1:
Side Door Scripts & Swipe Files
Get all the actual messages I use—DMs, emails, connection openers, and soft follow-up lines. No guessing. Just copy, paste, and start conversations.
✅ Why this helps: This eliminates the “what do I say?” problem and gives you the confidence to take action immediately.
Bonus #2:
The “Instant Yes” Offer Template
This is my fill-in-the-blank structure that turns Side Door conversations into paid monthly deals—without being pushy or awkward.
✅ Why this helps: When you know how to structure your offer in a way that feels like a no-brainer, you’ll close more deals with zero pressure.
Bonus #3:
Canva Templates for Flyers, Spotlights, & QR Assets
You get my personal Canva templates that make your giveaways, campaigns, and client deliverables look pro—fast.
✅ Why this helps: This saves you hours and lets you look 10x more polished (even if you’re just starting and not a designer).
I want you to feel zero risk when you invest in The Side Door Method.
Go through the material. Try it. Pick one of the methods and run with it.
If—within 30 days—you don’t feel like this is the clearest, most actionable client-getting strategy you’ve ever seen?
Just shoot me an email. I’ll buy it back from you for double what you invested.
In short, you win no matter what. That’s how confident I am that the “Side Door Methods” inside are exactly what you’ve been looking for to grow your Digital Agency faster (like I was able to with them).
No questions. No weird hoops. Just honesty and respect.
That’s how I run my business—and how I treat yours.
P.S.
If you’ve struggled to get agency clients because you’re not “a natural salesperson,” The Side Door Method gives you a proven, non-salesy way to land great local clients by leading with value. It’s the exact system I used to grow my agency from scratch—and now it’s all laid out for you. If you can follow simple steps and deliver small wins, this will work for you.
P.P.S.
I don’t open this program year-round. The sooner you get in, the sooner you can put your first Side Door into action—and start turning value-first conversations into $500–$1,000/month retainers. Don’t wait for the “perfect time.” Start now, before someone else in your market starts using this first.
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